Environmental + Exhibit

Trade Show Program

Exhibit graphics and environmental design that carry the brand onto the show floor.

Trade Show Program

Role

Creative Director

Scope

Exhibit graphics, collateral, signage

Year

Ongoing

Client

Hi-Line, Inc.

The brief

On a crowded show floor a booth gets three seconds to earn a visit. The graphics have to read at thirty feet, hold up at three feet, and hand the conversation to the sales team.

The work

Designed trade show graphics, environmental signage, and supporting collateral across the annual show calendar, keeping one recognizable brand voice from the back wall to the business card.

Next up

National Sales Summit