Event Identity + Production

National Sales Summit

Theme, visual identity, and AI-generated video for a 100+ attendee national sales training event.

National Sales Summit

Role

Creative Director

Scope

Theme, stage visuals, AI video, print

Year

Annual

Client

Hi-Line, Inc.

The brief

Once a year the entire national sales force lands in one room. The event needs a theme strong enough to carry three days of training, and a visual system that works on a 40-foot LED wall, a name badge, and everything in between.

The work

Led theme and concept development end to end: naming, visual identity, all presentation materials, and AI-generated video content that opened each session. Coordinated with venue production teams to translate the system into staging, lighting, and print.

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Private Label Brand System