Brand Architecture
Private Label Brand System
Naming, identity, and packaging direction for private label product lines built from scratch.
The brief
A national distributor needed its own product brands: names customers would trust, packaging that survives a shop floor, and materials that give 100+ field reps confidence in what they sell.
The work
Developed complete brand systems across multiple product categories: visual identity, naming conventions, packaging direction, and field-ready sales materials. The result strengthened market recognition and armed the sales team with a story worth telling.
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