Twenty years of making it work.

The short version

I run marketing as a department of one for Hi-Line, a national MRO distributor. Strategy, copywriting, design, video, email, social, trade shows, sales collateral, internal comms. Every deliverable from concept to final file, every day.

Before that I led Hi-Line's design team for eight years without ever stepping away from the work. I believe you set the creative standard by example, not by direction from a distance.

The AI part

AI tools are in my workflow every single day: Claude, ChatGPT, Runway, Kling. Not as a gimmick, but as leverage. I formally trained 100+ Territory Managers on practical AI prompting for prospecting and customer engagement.

When a collections problem from the accounting department landed on my desk, I built an AI-assisted process that recovered over $1 million in previously uncollected invoices. Thinking across disciplines creates value a job description never will.

The philosophy

This studio is called Ruff Draft for a reason. Every brilliant thing you have ever admired started as a rough sketch someone had the nerve to show another person. Polish is earned through iteration. So I start rough, ship fast, and refine relentlessly until it sells.