Print + Publication

Field Catalog Program

Product catalogs, training books, and onboarding materials engineered for the field.

Field Catalog Program

Role

Design Lead

Scope

Layout, production, vendor management

Year

Ongoing

Client

Hi-Line, Inc.

The brief

Territory Managers live out of their vehicles and sell across 50+ industries. Their printed materials are the brand for most customers, and they have to perform in a warehouse, not a gallery.

The work

Designed and produced catalogs, field training books, and onboarding materials built around direct sales feedback. Managed print vendors and production partners to keep a high-volume program on time without sacrificing quality.

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The Million-Dollar Recovery